Deka Lash is an industry leading Eyelash Extension brand. A Deka Lash franchise is a unique concept in the eyelash extension market. Deka Lash features a customer focused, one-of-a-kind experience. We pioneered the semi-private lash station that doesn't isolate customers or employees. The Deka Lash team provides marketing, financial, operational, and staffing support. We take pride in our family-like environment, and it shows.
Jennifer and Michael Blair founded Deka Lash in 2011. Jennifer is the authority of individually applied eyelash extensions. Starting in a one-room salon, her skill and expertise laid the foundation for rapid growth and success. By 2016 the Blairs had opened their fourth Deka Lash location in Pittsburgh. Today Deka Lash has awarded over 300 territories across the United States and Canada.
Deka Lash is all about quality. We are different from our competition in so many ways, starting with a professional training program that we developed over the past 10+ years. Our proprietary studio design features custom designed beds, chairs, and work area. Our studios provide a personalized customer experience with a check-in system that is unique to our industry. We offer an industry leading membership program that goes beyond standard packages.
"Corporate is full of people who really know what they are doing and are motivated to do really good things. We just feel honored to be part of it."
-Liz Gordon, Deka Lash Sugarhouse
Eyelash extensions are disrupting the beauty industry. Lashes are a lifestyle, an addiction, and so much more than a fad. Lash franchises are taking business away from other elective beauty services and are becoming part of a woman’s beauty regimen. Deka Lash alone has awarded over 300 territories and has 130+ studios open with another 10+ on the way.
Some industry experts believe the Health, Beauty, and Cosmetics industry in the US could top over 90 Billion in sales by 2020. Even conservative growth trends put this figure at just over 70 billion in the next few years, and the lash extension segment is the fastest growing in the industry. The industry that has grown every year since 2004 and shows no signs of slowing down.
Eyelashes are one of the simplest things women can improve to have a dramatic effect on the way they look and feel. Lashes help to empower women to feel more confident. Lash extensions are also a time saver. One can wake up beautiful. The past five years, eyelash extensions have experienced explosive growth as competition has made extensions more readily available to the average consumer.
Absolutely! In fact, many of our customers come back two or three times a month to keep their lashes full. It is a naturally recurring business model that keeps clientele coming back in on a regular basis. On top of this, we've layered membership programs suited to your customer's lash type, and this help improve customer retention even further.
Our franchisees have the option to be a semi-absentee owner if they choose. Our studio model allows our owners to focus on high-level decisions while using corporate provided solutions for many of the day to day tasks. Deka Lash offers full call center support, training, and more.
No, you do not need to have any eyelash extension experience. All you need is a passion for making women look beautiful and feel confident. We provide initial training to your lash artists and evaluate their skill set, so all you have to do is concentrate on creating a positive environment for your employees and customers.
A great owner will have a passion for providing outstanding customer service and use the tools and systems Deka Lash has in place to be successful.
Absolutely! Deka Lash offers multi-units to provide a simple way to scale the eyelash extension business in your market with 3, 5, and 15 packs available.
Big and growing! The industry is expected to exceed $2 Billion* within the coming years, growing by $570 million between 2022 - 2027 at a compound annual growth rate of nearly 5%**. Women are exceedingly seeking semi-permanent lash extensions to enhance their natural beauty and save a significant amount of time on daily makeup routines. There’s no better time to join Deka Lash, a leader in the industry, and benefit from this forecasted growth.
*July 2021 report by verifiedmarketresearch.com
** December 2022 report by reportlinker.com
A Deka Lash studio has low overhead and a low build out cost. The actual cost of a store can vary from market to market, see the table below for rough estimates.
Deka Lash is a premium eyelash extension service company. Location an important part of your marketing efforts. A great location can actually reduce your marketing spend. Deka Lash has proven to be successful in A locations with high traffic and B+ locations with at least one preferred amplifier brands nearby. When you start the process with Deka Lash, we will review territory maps and discuss preferred population and income demographics.
Everything about our studio makes us unique. We have invested time and money developing proprietary fixtures, furniture, smells, sounds, and products to ensure that our studio touches all of the senses. Customers feel relaxed in our ergonomic beds and semi-private lash stations.
When you invest in the Deka Lash brand, you are investing your time, money, and future into a premium brand. While we offer a high-quality service, we have custom designed our systems and processes to be lean and efficient to allow a competitive buy-in and help you get up and running quickly.
Item 7 from the 2023 Deka Lash FDD lists the total initial investment to open between $222,800 and $476,850. Please see our full FDD for details.
Yes. Deka Lash works with many partners and has financing options for your franchise and for your store build out. Just let us know if financing is an option you are considering or require.
Deka Lash has made a commitment to developing a franchise that is built around support. We offer support for Marketing, Training, Operations, Site Selection, Construction and more. Deka Lash is committed to excellence and by hiring experts with franchising experience, we are able to provide the kind of support you need to be successful.
We have expert trainers on staff. Our proprietary training method has produced the winner of Lash Wars for volume in Las Vegas two of the last four years. We will help you every step of the way to make sure your staff will be properly trained before you open your doors.
Our marketing staff works diligently to produce campaigns and vet world-class partners to ensure that marketing your business is easy and efficient. Each store has its own micro-site, social media accounts, and marketing tools to help you wth brand awareness, lead conversion, and tracking.
Yes. Customers come back at regular intervals to keep their lashes looking great. On average, a customer will come every two or three weeks for a fill, providing a source of recurring revenue.
Eyelashes are one of the easiest things to improve a customer's overall confidence and beauty. More so, women love that it saves time because they no longer need to hassle with the morning routine of applying mascara and other makeup regimens. For these reasons, our customers come back to maintain their lashes, creating a natural recurring business. In addition, our membership model boost retention to have a winning formula that makes this a very successful business model.
We've thought of everything to help you market your eyelash extension franchise. Our marketing department has sophisticated event-based triggers that start the day you sign your FDD, to include a grand opening and a 12-month marketing calendar, so you stay organized. Our marketing tools adjust based on your territory, population density, studio location, and competition.
No. Lash experience or beauty industry is not necessary to own and operate a Deka Lash franchise. We provide corporate training and work with you to recruit, hire, and train an excellent staff.
A good franchise owner in the Deka Lash system is one who prides themselves in providing best in class service to their customers.
Yes, a Deka Lash studio can be scalable, and we offer multi-unit solutions as well.
Studio costs vary by size, but if you speak with one of our expert franchise development specialists, they will be happy to give you a figure based on your interests.