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Why Deka Lash?

What is a Deka Lash Franchise?
Who Are the Founders?
How Is Deka Lash Different?
Testimonials

What is a Deka Lash Franchise?

Deka Lash is an industry leading Eyelash Extension brand. A Deka Lash franchise is a unique concept in the eyelash extension market. Deka Lash features a customer focused, one-of-a-kind experience. We pioneered the semi-private lash station that doesn't isolate customers or employees. The Deka Lash team provides marketing, financial, operational, and staffing support. We take pride in our family-like environment and it shows.

Who Are the Founders?

Jennifer and Michael Blair founded Deka Lash in 2011. Jennifer is the authority of individually applied eyelash extensions. Starting in a one room salon, her skill and expertise laid the foundation for rapid growth and success. By 2016 the Blairs had opened their fourth Deka Lash location in Pittsburgh. Today Deka Lash has awarded over 70 territories nationwide.

How Is Deka Lash Different?

Deka Lash is all about quality. We are different from our competition in so many ways, starting with a professional training program that we developed over the past 5 years. Our proprietary studio design features custom designed beds, chairs, and work area. Our studios provide a personalized customer experience with a check in system that is unique to our industry. We offer an industry leading membership program that goes beyond standard packages.

Testimonials

"Corporate is full of people who really know what they are doing and are motivated to do really good things. We just feel honored to be part of it."

-Liz Gordon, Deka Lash Sugarhouse

Why Eyelash Extensions ?

Eyelash extensions are disrupting the beauty industry. Lashes are a lifestyle, an addiction, and so much more than a fad. Lash franchises are taking business away from other elective beauty services and are becoming part of a woman’s beauty regimen. The Eyelash Extension category is on pace to open over 300 units in just a few years. Deka Lash alone has awarded 72 territories and will open 40 new stores by 2018.

How Big is the Lash Industry?
Why is this an Industry Exploding?
Do Customers Come Back?

How Big is the Lash Industry?

Some industry experts believe the Health, Beauty, and Cosmetics industry in the US could top over 90 Billion in sales by 2020. Even conservative growth trends put this figure at just over 70 billion in the next few years and the lash extension segment is the fastest growing in the industry. The industry that has grown every year since 2004 and shows no signs of slowing down.

Why is this an Industry Exploding?

Eyelashes are one of the simplest things women can improve to have a dramatic effect on the way they look and feel.  Lashes help to empower women to feel more confident.  Lash extensions are also a time saver.  One can wake up beautiful.   The past five years, eyelash extensions have experienced explosive growth as competition has made extensions more readily available to the average consumer.

Do Customers Come Back?

Absolutely! In fact, many of our customers come back two or three times a month to keep their lashes full. It is a naturally recurring business model that keeps clientele coming back in on a regular basis. On top of this, we've layered membership programs suited to your customer's lash type and this help improve customer retention even further.

What Do Our Franchisees Say?

What is a Day in the Life of a Franchisee?
Do I Need Lash Experience?
What Makes a Good Owner?
Can I Scale this Business?

What is a Day in the Life of a Franchisee?

Our franchisees have the option to be a semi-absentee owner if they choose. Our studio model allows our owners to focus on high level decisions while using corporate provided solutions for many of the day to day tasks. Deka Lash offers full call center support, training, and more.

Do I Need Lash Experience?

No, you do not need to have any eyelash extension experience. All you need is a passion for making women look beautiful and feel confident. We provide initial training to your lash artists and evaluate their skill set so all you have to do is concentrate on creating a positive environment for your employees and customers.

What Makes a Good Owner?

A great owner will have a passion for providing outstanding customer service and use the tools and systems Deka Lash has in place to be successful.

Can I Scale this Business?

Absolutely! Deka Lash offers multi-units to provide a simple way to scale the eyelash extension business in your market with 3, 5 and 15 packs available.

How Big is the Lash Extension Industry?

The Eyelash Extension industry has 62 Billion reasons why you should invest in a Deka Lash Franchise.  According to Staista.com, the Health, Beauty, and Cosmetic industry has proven to be nearly recession proof and has grown continually every year since 2004. The United States has the largest cosmetic industry in the world and has exploded since Generation Y entered the job market, accounting for over 56,000 jobs.

The Studio

Custom built for you
View the Studio
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How Much Does a Studio Cost?
What Is a Good Site for a Studio?
What Makes Our Studio Unique?

How Much Does a Studio Cost?

A Deka Lash studio has low overhead and a low build out cost. The actual cost of a store can vary from market to market, see the table below for rough estimates.

What Is a Good Site for a Studio?

Deka Lash is a premium eyelash extension service company. Location an important part of your marketing efforts. A great location can actually reduce your marketing spend. Deka Lash has proven to be successful in A locations with high traffic and B+ locations with at least one preferred amplifier brands nearby. When you start the process with Deka Lash, we will review territory maps and discuss preferred population and income demographics.

What Makes Our Studio Unique?

Everything about our studio makes is unique. We have invested time and money developing proprietary fixtures, furniture, smells, sounds, and products to ensure that our studio touches all of the senses. Customers feel relaxed in our ergonomic beds and semi-private lash stations.

Investment

When you invest in the Deka Lash brand you are investing your time, money, and future into a premium brand.  While we offer a high quality service, we have custom designed our systems and processes to be lean and efficient to allow a competitive buy in and help you get up and running quickly.

How Much Does it Cost to Start?

Item 7 from the 2017 Deka Lash FDD lists the total investment to open between $199,459 and $359,862. The table below shows some common costs based on Item 7. Please see our full FDD for details.

Expenditure Type
Low COST
High Cost
Initial Franchise Fee
$49,000
$49,000
Rent & Security Deposits
$5,150
$20,750
Leasehold Improvements
$9,957
$55,299
Furniture, Fixtures, & Equipment
$74,723
$110,858
Computers and Hardware
$2,823
$3,422
Start Up Supplies
$8,156
$15,062

Can I Finance my Studio and Franchise?

Yes. Deka Lash works with many partners and has financing options for your franchise and for your store build out. Just let us know if financing is an option you are considering or require.

 Support

It's All About You
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What Support Is Offered?
How do I Train Employees?
How do I Market my Business?

What Support Is Offered?

Deka Lash has made a commitment to developing a franchise that is built around support. We offer support for Marketing, Training, Operations, Site Selection, Construction and more. Deka Lash is committed to excellence and by hiring experts with franchising experience, we are able to provide the kind of support you need to be successful.

How do I Train Employees?

We have expert trainers on staff. Our proprietary training method has produced the winner of Lash Wars for volume in Las Vegas two of the last four years. When will help you every step of the way to make sure your staff will be properly trained before you open your doors.

How do I Market my Business?

Our marketing staff works diligently to produce campaigns and vet world-class partners to ensure that marketing your business is easy and efficient. Each store has its own micro-site, social media accounts, and marketing tools to help you wth brand awareness, lead conversion, and tracking.

Frequently Asked Questions

Do Customers come back?

Yes. Customers come back at regular intervals to keep their lashes looking great. On average a customer will come every two or three weeks for a fill, providing a source of recurring revenue.

Why is this a good business model?

Eyelashes are one of the easiest things to improve a customers overall confidence and beauty. More so, women love that it saves time because they no longer need to hassle with the morning routine of applying mascara and other makeup regimens. For these reasons, our customers come back to maintain their lashes creating a natural recurring business. In addition our membership model boost retention to have a winning formula that makes this a very successful business model.

How do i market my business?

We've thought of everything to help you market your business. Our marketing department has sophisticated event based triggers to include a grand opening and a 12 month marketing calendar so you stay organized. Our marketing tools adjust based on your territory, population density, studio location, and competition.

Do I need lash experience?

No. Lash experience or beauty industry is not necessary to own and operate a Deka Lash franchise. We provide corporate training and work with you to recruit, hire and train a good staff.

Who makes a good franchise owner?

A good franchise owner in the Deka Lash system is one who prides themselves in providing best in class service to their customers.

Can I scale this business?

Yes a Deka Lash studio can be scalable and we offer multi-unit solutions as well.

How much does a studio cost?

Studio costs vary by size, but if you speak with one of our expert franchise development specialists, they will be happy to give you a figure based on your interests.